PRNewswire

Heritage Worldwide Obtains Approval to Market Pre-Filled Silicone-Gel Breast Implants in Argentina

LA-SEYNE-SUR-MER, France, June 22 /PRNewswire-FirstCall/ -- Heritage Worldwide Inc (OTC Bulletin Board: HWWI - News), a top-three provider of breast implants internationally, today announced that its subsidiary, Poly Implant Protheses, SA, has been awarded approval by the Ministry of Health and Environment of Argentina to market its pre-filled silicone-gel breast implants in Argentina, a sizeable market for breast implants.

"After securing the approval to distribute our products in Brazil earlier this month, we are very happy to announce that we have been awarded approval to market our implants in Argentina as well. Argentina is the fourth largest market in Latin America and we expect to be among the top three suppliers in this country, with at least 15 percent of the market within the next twelve months," commented Heritage Chairman Jean-Claude Mas. "Argentina, with a population of more than 36 million, is a great market for our products. The patients want solutions such as our asymmetric breast implants, which emphasize natural aesthetics and contours, and are a significant improvement over existing products currently available in Argentina. We estimate the annual Argentinian breast implant market to approximate 15,000 pairs."

"We have worked closely for the last two years with our distributor in Argentina, Prostetica, to secure this market approval, and we hope to erode the market share of our worldwide competitors. This allows the Company to be, potentially, the leading provider of breast implants in Latin America. This win also underscores our commitment to our international expansion and diversification," said CEO Alain Serreyjol-Garros.

About Heritage Worldwide Inc

The Company and its subsidiaries develop, manufacture and market breast and other body implants and body support products worldwide. The Company maintains its production facility and headquarters in the Toulon metropolitan area in southern France, and has a distribution facility in Spain. The Company is incorporated in Delaware.